About Us


Three Norwegian guys with a mission of creating the ultimate minimalist watch. To the left is Richard Safin. Richard is our content creator and do most of our social media. In the middle is Paal Friele Grung. Paal is our founder and the designer behind Berg. To the right you have Morten Friele Grung. Morten controls our financials, works with B2B customers and our marketing campaigns.

BERG is a Norwegian watch brand inspired by the raw and beautiful nature of Norway. The contrast between the beauty of the fjords next to the rough and high rising mountains is what inspired us to make the Ulriken collection.
Ulriken bergen berg mountain
BERG means mountain in Norwegian and at the back of the watch case is mount Ulriken engraved. Ulriken is the highest out of the seven mountains surrounding the beautiful city of Bergen which is also known as "the gateway to the fjords".
The best minimalist fashion watch
The mission with BERG is to create the best minimalist fashion watch on the market. A watch that looks great on your wrist. That is why we have used a premium swiss-made movement from Ronda, a company that has created reliable quality movements since 1946. To avoid getting scratches on the glass we have chosen anti-reflective sapphire crystal glass, which also reduces the reflection of light to the glass of the watch.
BERG watches
Straps made of salmon leather from Iceland
The Berg watch straps are made out of salmon leather from Icelandic tannery, Atlantic Leather which was ranked the number one tannery in Europe in 2016. The salmon skin is 10 times stronger then regular leather and therefore will be more durable. The straps come in a wide range of colors, so that you are sure to find your favorite.
With our quick-release solution you are able to switch straps in just seconds. No tools needed. Make your watch go with your outfit everyday.

salmon leather watch straps berg watches
We chose to use salmon leather to create our rough and unique straps as it has a long history in the Norwegian leather industry. During World War II it was common in Norway to use salmon leather for shoes as it was so strong and durable. The idea of using salmon leather came from Eva Grung, the grandmother of our founder, Paal Friele Grung.