Our successful Kickstarter campaign

April 10, 2017

Our successful Kickstarter campaign

Launching on Kickstarter

Back in March we launched BERG Watches on Kickstarter. Launching on Kickstarter takes a lot of planning and you need to have a strategy ready for how to execute along the campaign. Many campaign fail because they just put their products out there before building an interest around their product and hope it will generate sales. We don't believe that is possible anymore, as there are over 5000 projects on Kickstarter at the moment and you need to build pretty much kickstart your Kickstarter.

 

Planning The Process

It was back in September of 2016 that we decided that Kickstarter would be the plattform where we would raise the funds to be able to launch BERG for the entire world to see.

That is actually when our founder, Paal started working on how he would be able to be launching a successful Kickstarter campaign. By learning and studying other successful campaigns and how they market themselves was key to understanding the community that is built around Kickstarter. So he looked over their campaigns, how they positioned each part of their story, their videos and where you could find them on Google. Many of them had common traits and that is what he was looking for.

The Launch

On March 12th BERG launched on Kickstarter with a bang. We had set our goal to be 150 000 kroner and personally though we would be able to reach that goal in just 2 hours. We were told to not have so high expectations, but knew we had put in the work. So 38 minutes into the campaign, BERG reached the goal of 150 000 kroner. It was an amazing feeling. So much effort, hard work and time had finally paid off. By midnight the campaign had over 250 000 kroner in backing. It was crazy. However that only meant one thing, it was time to hustle!

After 30 days on Kickstarter we ended up raising 880 000 kroner ($110 000), which was enough to start our mass-production. And the rest is history.