Our first ever collection, that took Scandinavia by storm back in 2017. Inspired by the raw and beautiful nature on the West Coast of Norway, and named after the tallest of the 7 mountains surrounding our hometown of Bergen, Norway. Ulriken is our most minimalist design, yet sophisticated with its details and rough salmon leather straps.

For the first time since 2020 it is now back in limited stock.

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Berg was started back in 2016 with the goal of creating the ultimate watch under $500. Innovation has been at the core of our brand and creating products for the detail oriented watch lovers out there. By using materials such as salmon leather and soon introducing vegan and plastic free mushroom leather, we are looking to produce the watches of tomorrow.

In 2018 we launched the world's first "dumb" watch that you could pay with, and we keep expanding this offering into new countries with more bank partners and other smart solutions.

Our focus on sustainability, technology and innovation has could the eyes of some of the world's largest brands in sports, and peaked their interest in having us design and produce their watches.

At Berg we design watches for the people with emotional connection to the design and products. Having a Berg watch says a lot about your identity and what you are. Unique, different and always exploring while looking your best.