Berg Watches becomes Official Partner of the Argentine National Team

Buenos Aires, 21st February 2023 –  BERG Watches, the leading watch producer in Norway, became the new partner of the Argentinean National Team after their World Cup win.

The Argentine Football Association and BERG, had agreed to partner in the production of limited edition watches on a global scale, so as to celebrate the Champions with dedicated exclusive models and elegant terminations. BERG Watches has been identified as a unique watch manufacturing company that combines premium and refined jewelry materials with classic and eternal moments that relate to every fan's emotion.

The commercial release of a series of limited watches will be available soon on the landing pages of www.bergwatches.com. The Argentine Football Association continues its brand expansion for fans and consumers all around the world, and through this special partnership with BERG watches, it gains the ability to set precious moments with an everyday piece of art.
 
This global agreement that begins today is the expression of the trajectory and international reach of both AFA and BERG Watches, as well as of the importance and recognition of historical moments that will be available for fans on valuable pieces.

Claudio Fabian Tapia, President of AFA, said: “We are really happy to have BERG as our partner for these beautiful watches, and we continue to support the Argentine Football Association in such an important global football period after the World Cup win." A true milestone has been achieved for the international expansion of AFA and its continuation through partnerships in diverse categories within the daily usage of fans. This agreement allows our association to consolidate its leadership position in world football and create an enjoyable experience for watch lovers and collectors. "We welcome BERG as the official watch of the Argentine Football Association. ”

Paal Friele Grung, CEO of Berg Watches, said: “BERG has been creating unique watch pieces since 2016, when it introduced its first watches that came with salmon leather watch straps." Since then, BERG has partnered with several football clubs around the world to create collectible watches that fans can wear for any occasion. Partnering with the Argentine Football Association will help our brand expand into new markets, and Argentina is the perfect match for us as we design watches around the history of the team. The level of enthusiasm for football in Argentina is unmatched, and we believe our limited-numbered edition designs will fit perfectly with this fan base. At BERG, we also believe that the designs we have created will reach fans of the Argentinian team and their champions all over the world. Partnering with AFA is a great fit for us in regard to our price points.

Leandro Petersen, Chief Commercial and Marketing Officer of AFA, said: “This partnership with BERG is a reflection of the hard work of the Argentine Football Association in the global expansion of the AFA brand." Watch collectors and everyday consumers can now be closer to the superstars of the Argentine football team they love, thanks to the efforts of a great, valuable, and luxury brand such as BERG Watches. We are pleased to continue jointly developing commercial and marketing actions that increase the synergy and power of our brands. "Through this agreement with Berg Watches, we are achieving the valuable objective of entering a new market with a leading international brand.”

About BERG Watches: BERG is a Norwegian watch brand that has focused on innovation in technology and sustainability in its watches. It was the world’s first watch to come with salmon leather watch straps. BERG is dedicated to challenging the established by partnering with the leaders in each area of its value chain, which includes materials, technology, and partnerships. This is the reason BERG Watches has caught the attention of some of the largest brands in sports and is now working on designs for the leading teams both on and off the field. At BERG we believe that any fan should be able to have their favorite team on their wrist at an affordable price while having a great design built around the history of the team and using the finest materials on the market. 

www.bergwatches.com